There are a lot of people turning to internet marketing or network marketing to supplement or replace their incomes. Some have made the choice because they have no other options and some do it because they’re sucked in by all the hype of most of the current marketing campaigns. You know the ones that tell you you don’t have to know anything to get started and you can quickly become rich. When you’re in the middle of financial hard times these campaigns can seem very attractive. I mean really, who doesn’t want quick money coming in with little to no effort. But does it really work that way? I challenge you to find anyone who has made it that way.
When making the decision to make money online there are more than a few decisions you’ll have to make. None of it’s rocket science but it will require some thought. Among those decisions will be whether you’ll be creating your own product or service or taking a commission by selling someone elses product or service. Another will be what kind of website presence will you have? Will you have your own site or will you be using some sort of social media to achieve your goals. Two of most important things you’ll have to learn to make any of it work is how to generate traffic and how to write effective copy. Don’t let these requirements detract you, they’re not as hard to learn as you might think.
You can generate traffic a couple of different ways. One is the free way and two is the paid way. There is a lot of debate as to which way to go and making the decision really boils down to your marketing budget. Free traffic means you don’t pay anything monetarily however you will be paying with time. Free traffic generation methods take time to work. Lets use article marketing for an example. You’ll need to create an article relevant to your product or service and then submit it to an article directory for approval. Once the article is approved and put out there for the world to see you then need to wait for your target audience to find the article and respond to it. If the article isn’t getting any play you’ll need to write and submit another one and see how that one works. By the way article marketing is one of the most used ways to get free traffic, so although there is a learning curve it’s very effective and anyone who is motivated to do it will make it work and work well.
In comparison paid traffic generation methods are quick to set up and implement but it requires more money than time. You sign up for a pay per click account with some of the major search engines like Google, Yahoo, or Bing. You then create an ad for your product or service that is placed on the top or right hand side of the search engine results. They get immediate exposure and you can quickly tell if your ad is working or not. I believe this is a great way to start out but you must plan for it in your marketing budget. After you have some success at the paid methods go ahead and start implementing your free strategies as well.
Whether your using paid or free traffic getting methods you’ll also need to have at least a basic understanding of how effective copywriting works. That may sound complicated but it’s really not. Remember I said to start you need a basic understanding so there is no need to reinvent the wheel here. You simply go to places like the Yahoo homepage and see what the headlines are. Getting visitors to read their articles is their business so they know what they’re doing. You can also use newspaper or magazine headlines. Magazines in particular have very limited space so their copywriters know how to use that limited space very effectively.
How does that relate to your marketing efforts? One method to use is to take the daily headlines and tailor it to be relevant to your product or service. Never under any circumstances copy word for word. For example in today’s Yahoo headlines there was an article titled “How To Kill Your Automobile”, even if you’re not into cars that draws your attention and you’ll likely look at that article. Ok, say you’re in the health and fitness niche, maybe you article headline could be “How Americans Are Ending Their Lives Early With Bad Eating Habits” or “Don’t Kill Yourself With These Bad Eating Habits”.
In making money online with internet marketing there is no magic button and no free rides. If you wish to achieve better that average financial results you’ll have to put in some work. Using these basic guidelines should help you on that path.